We had a great morning recently working with an exciting start up to help them feel more confidant dealing with the media. One of the sessions was about how to deliver an elevator pitch. The idea of an elevator pitch is, if you only have the time of a journey in an elevator with someone, how can you best pitch your idea to them in a way that is memorable and will get their attention.
We spent time working out what the key elements of their story were and the best way to tell it. The staff from the company we were working with were quite good at summarising what they did, but it came to life when they told it in a short story about how they help others. So here are the top tips from that session to think about if you want to really make an impact when you tell someone in a meeting, at a pitch or even in a lift what it is you do.