Case Study
Jewish Care
The Brief
Taking a 7 month interim role as Director of Marketing and Communications at Jewish Care.
Taking a 7 month interim role as Director of Marketing and Communications at Jewish Care.
The Project
During the time of the worse crisis to hit the social care sector, working with Jewish Care to ensure that challenging communications were still handled sensitively and successfully. Leading the team as part of the Directorate team to create all marketing materials for fundraising campaigns, launch of a new Retirement Living development, as well as ensuring the stories of the organisation and it’s incredible impact on its clients, residents and tenants were told on social media, email campaigns and film.
The Results:
Karen Ackerman worked in the role of Director of Marketing & Communications as a maternity leave cover. Karen took on an unenviable challenge joining us right in the middle of the Covid-19 pandemic and she really hit the ground running. Karen has been instrumental in supporting the organisation and leading her team through our toughest period of change, developing and implementing successful and well received comms plans, creative materials and films. Jewish Care’s reputation in this time has been catapulted and we thank Karen for her energetic and enthusiastic leadership in the time with us.
Daniel Carmel Brown CEO Jewish Care
Case Study
Camp Simcha
The Brief
Camp Simcha was at the stage in it’s development where it needed to have a full marketing team for the first time and develop a new strategy.
Camp Simcha was at the stage in it’s development where it needed to have a full marketing team for the first time and develop a new strategy.
The Project
Over a two year period, assessed the charity’s needs, created new roles and hired staff, developed new marketing and digital media strategies, led brand development, produced new website. Led on creation of films, animation, fundraising direct mail campaigns and publications to supporters. At the end of the period Camp Simcha had moved to a place where it was thinking digital first and using film, social media and email campaigns confidently and successfully.
Case Study
BBC entertainment
The Brief
Matt Tombs, Editor Development Strategy, asked us to create a workshop for the BBC Entertainment team to brainstorm ideas for new Quiz programmes.
Matt Tombs, Editor Development Strategy, asked us to create a workshop for the BBC Entertainment team to brainstorm ideas for new Quiz programmes.
The Project
We designed a creative session which helped them to avoid the obvious ideas and to think differently about quizzes
Initially I gave Karen a quite generic brief around the brainstorm, knowing that she would soon realise what some of the key issues and challenges were once she started speaking to the relevant commissioners and producers. The proposal she can then came back with was full of spot on ideas and inventive approaches, and it was good fun working together to evolve it further into the eventual session.Running the session on the day is never going to be an easy gig … creative people love to speak and keeping them on track and to schedule is a big challenge … a challenge which Karen managed brilliantly! The session was bright, lively and purposeful, and the energy in the room was well managed and channelled. I had great feedback after the session from the participants praising both its design and running, and the quality of the top line ideas to come out it.
Matt Tombs
Case Study
The Network – Edinburgh Television Festival brainstorm day
The Brief
The team who run the Network and Fast Track training schemes at the Media Guardian Edinburgh International TV festival asked us to create a morning workshop for them to rethink their vision and mission statements, who they are and what they do.
The team who run the Network and Fast Track training schemes at the Media Guardian Edinburgh International TV festival asked us to create a morning workshop for them to rethink their vision and mission statements, who they are and what they do.
The Project
We designed a creative session which led them through the process of working out what they want to achieve. Time out of the office as a team can be invaluable in helping you create brilliant new ideas or projects.
I approached Karen with an idea of what I wanted to get from my team, but I wasn’t sure how to get it! Karen brought my priorities into focus and worked out what was realistic given the time frame. As a facilitator she brought great energy to the session and really opened up everyone’s thinking.Karen made sure the session stayed on track and that the outcome was 100% action driven. Everything she does is steered towards bringing clear practical benefits to your team. Her can-do, positive attitude gets results!
Caroline Meaby