Companies need to sell you things, that's how they make money and they use many ways to try and make you choose their brand. Many of the best ones use the power of personal stories and no brand is more...
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Do you need a digital champion?
You know that everyone’s getting on social media, tweeting, instagramming, sharing updates on Facebook, it’s all like one big digital party and you’re not sure how to join that party or even if it’s a party you want to go…
Three Facebook Pages using great storytelling
Do you use Facebook to keep in touch with family and friends at home and far away? You’ll probably find that you Like or Share the posts where your friends tell a story about what’s going on in their life,…
What I’ve learnt from running social media training for charity leaders.
Today I ran a session for a group of women leaders in the charity and community sector. It was a really engaged, participatory session and I thoroughly enjoyed it – but it got me thinking about the journey people make…
You have everything you need to make simple films, right in your pocket.
On two different occasions in the last month, I have taken a call from a charity desperately trying to sort out a short,simple film -recording a comment from someone in the organisation. Both times, all they wanted was a minute…
Telling your story before you get to the ground floor.
We had a great morning recently working with an exciting start up to help them feel more confidant dealing with the media. One of the sessions was about how to deliver an elevator pitch. The idea of an elevator pitch…
Digital storytelling – if you’re not on the band wagon, get on fast
Over 6 billion hours of video are watched each month on YouTube – that’s almost an hour for every person on Earth, and 50% more than last year – and that’s just one of the awesome facts about how many…
5 top tips for using case studies to tell your stories
People relate to people, it’s a basic human instinct to want to hear the stories of others and they are often far more memorable to demonstrate the impact of your organisation than facts and figures. As poet Maya Angelou said,…
Find your Usain Bolt
Today I was delivering a workshop for the Directory of Social Change’s Fundraising Conference on the subject of great story telling for digital communications. We brainstormed our favourite films from Shawshank Redemption to When Harry met Sally and agreed that…
Ten tips for increasing your charity’s impact by telling great stories.
Before a charity puts anything on their website, writes a press release, posts on Facebook or communicates with their supporters in any other way, they should ask themselves one very important question, “So What?”. We’re all very wrapped up in…
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