Do you use Facebook to keep in touch with family and friends at home and far away? You’ll probably find that you Like or Share the posts where your friends tell a story about what’s going on in their life, it could be a great picture or a funny little anecdote, but it’s likely to be a warm human story that makes it stand out in your newsfeed. No-one likes the Facebook user who posts boasting messages about their achievements or just tries to get you interested in their causes all the time.
The same is true when you use Facebook for your organisation, its all about telling great stories, not just shouting about what you are doing or advertising your events. Here are some of my favourite examples of Facebook storytelling.
Humans of New York is a website and Facebook page started by photographer Brandon Stanton who takes pictures of people in New York and asks them questions. He then uses a first person quote from each person to tell their story very simply. So what works about this? First the pictures are great, engaging close up pictures normally of one or two people. There is research that shows that posts with engaging pictures are more likely to be shared – so take great pictures of the people you benefit and share them. The other thing he does well is tell stories in the first person- people engage best with real stories about individuals who they can relate to and telling them in the first person brings the stories to life.
WJR helps impoverished Jewish Communities mainly in Eastern Europe. They use their Facebook feed to tell short visually compelling stories about the people they help and to thank their donors. Using stories is a great way to show your impact and thank donors, encouraging them to be more engaged and donate again.
Water.org uses impactful photos and short videos to tell engaging stories about the people they benefit. Whilst you may be doing amazing work, are you telling compelling stories about that work on your Facebook Page? Storytelling helps people to connect with your organisation and to care about what you do, its a powerful tool and a great way to engage with your community.
I’ll be giving more tips about how to tell great stories across all of your digital media at DSC Charity Fair on June 30th come along to find out more. Use the Comments below to share more examples of great storytelling.