You know that everyone’s getting on social media, tweeting, instagramming, sharing updates on Facebook, it’s all like one big digital party and you’re not sure how to join that party or even if it’s a party you want to go to. Of course you have a Facebook page, a Twitter profile and an Instagram page, but you can’t afford a dedicated social media person and no-one in the team has time to update your social media. This is a scenario I’ve often come across, charities seem to fall into two main camps, there are the big ones who have dedicated marketing staff and a person whose job is to manage digital marketing, they’re often doing really innovative things and using social media to tell their stories in a compelling way like this post from Whizz Kids.
There are also small charities who are using the fact that social media doesn’t have to be expensive to help them really engage their communities. But then there are the many charities who have a Facebook Page or a Twitter feed and are not quite sure how to use it to make the most impact.
I’ve been working with some great charities to help them use social media more effectively, I often run workshops for charity staff, but then always wish I could work with them on a more ongoing basis and leave a real legacy of social media confidence and skills in their team. I became convinced that there must be a better way to help them get the knowledge, confidence and tools they need to manage their own social media and engage their community better.. and so Digital Champions was born…
What is it?
On-going training, mentoring and guidance from a digital media expert to develop your in-house expertise and to help you create rich online content that delivers more engaged supporters.
How it works:
What your organisation will gain:
I’m very excited that the first pilot scheme kicks off in May – so if you would like someone from your organization to be part of it – then be in touch with me now.
Find out more about Digital Champions here